What Happened To Rebate Checks?
I don’t know about you guys, but I’ve been noticing an increasing trend lately that I’m not completely on-board with yet. Retailers who use rebates to lure us in are moving from a paper check to a prepaid debit card, and it’s not just retailers, either. Unemployment checks are on the decline, Instead, unemployment offices seem to be handing out reloadable debit cards when an applicant has been awarded unemployment. Each time they get paid, the card is loaded rather then cutting a check or sending a direct deposit.
After researching this a little more, I found a great article on why companies are doing this over at creditcards.com. You can read their article here.
As for my thoughts, let’s talk about the pros and the cons.
Pros
I try to be an optimist in these types of situations, so let’s start with the good.
# 1 – Less Paper
I’ve been working on making my life a little more green, and while I have a long way to go, I appreciate the fact that using these debit cards eliminates some paper usage…sort of. Some retailers decide to use more mail fillers to market their target audience, so I’m not referring to them. But, overall, issuing a prepaid debit card instead of a check does save on paper.
# 2 – Convenience
Getting a card in the mail means you don’t have to make a trip to the bank in order to use the money. You simply activate the card, if required, and go. Makes it nice and simple.
# 3 – Quicker Turn-Around Time
One good thing about getting the cards as opposed to the checks is that you get your money a little faster. It used to be that it would take anywhere from 6-10 weeks to get a paper check, what with the retailer needing to verify if you’ve met the requirements, processing the rebate, cutting the check, and then mailing it out. The debit cards streamline that process a bit more.
# 4 – Faster Processing On Lost Cards
Inline with getting your money faster, if the card is lost or stolen, the processes for having it replaced seems to be much easier as well. I’ve never personally experienced this, but from what I’ve been told, the wait time is much less than if the retailer issued a check because it’s all electronic.
I’m sure there are more pros to these cards, but in truth, I’m not a big fan so I find that I tend to see the cons a little more clearly. Perhaps readers can give us a few more pros that I’m missing?
Cons
And now let’s look at the downside of receiving these prepaid debit cards from both retailers and unemployment agencies.
# 1 – Difficult Access To The Money
Some of these cards make it difficult to access the money that is rightfully yours. Many retailers wish to keep the money they issue as a rebate in-house, so they won’t allow you to use the card with any other retailers, only within their stores. Other retailers make it difficult to access remaining cash on a card if it’s been used previously because you have to find someone who knows how to do a split tender transaction, or that allows such transactions. Surprisingly, this is not commonly taught in retail.
# 2 – Some Come With A Ton Of Fees
Aside from the fees that could be incurred just from trying to access the card, there are also maintenance fees to watch out for if the card is not used within a certain amount of time. Some even have penalty fees for using it outside the intended network. Then there are ATM fees to consider, as well as cash advance fees if you’d like to access the money that way.
# 3 – Expiration Dates
As if retailers haven’t made it challenging enough to accept these cards, they tack on a expiration date. I’ve lost out on several rebates myself because of this one. It is very easy to stick the plastic in your wallet and forget about it. If you don’t use the money by the expiration date, and provided there are no maintenance fees slowly eating away at your balance, you lose that money. The company is not likely to issue you another card.
# 4 – Benefits Lost
I actually have to credit Erica Sandberg over at creditcards.com for this one because I didn’t even think about, but it fits here so I’m repeating it. When you use these prepaid cards to make purchases, you’re missing out on the opportunity to gain reward point, airline miles, or other benefits you may receive if you had been using your credit card. While for some this may not be a significant issue, it is still a con as it relates to using the prepaid debit cards.
For myself, I don’t get rebates often enough to do much more then grumble when I get the card. I’ve actually been lucky, the few I’ve gotten have had no fees for cash advances, and since I work at a credit union, I’ve just done the cash advance to deposit to my account. It’s worked well. But, I have a member that we affectionately refer to as Mr. Rebate because he’s in at least once a week with a new stack of rebate checks. The frequency has started to slow down some and when we asked he said it’s because he’s getting rebate cards. He’s not a fan, he thinks it’s just one more way retailers make it difficult to get the rebate in the hopes that you won’t use it and they get to keep the money.
So, what are your thoughts on this growing trend? Do you think they’re a positive contribution to consumers or simply a devious plot by the retailers? Perhaps a little less dramatically, do you have any other pros or cons to add to the list?
Related posts:

I like that they’ve gone with the reloadable cards because that eliminates paper, but at the same time, with like cell phone rebates that’s a pain! I don’t want to get one of those cards; I want my money back!
I hate them. They are a pain to carry and a pain to use.
Less paper? Bogus. Every card I’ve received has come with a “cover sheet” that the card was attached to and in many cases, a multi-page instruction/terms of use sheet, let alone any marketing material they throw in. A single sheet with a check would be less paper, and they wouldn’t have to send instructions on how to use it. Both come in an envelope and are delivered by the US Mail, so there is no difference there.
What about all the plastic that is being used to make the cards? How many people actually keep a dead rebate card around so that it could be reloaded? Are the cards being recycled? I don’t think one is any greener than the other, but if anything, I’d guess the check is the greener option.
Convenience? Bogus. Unless it is a significant rebate amount that I want to do something with immediately, it can wait until the next time I’m at the bank. Depositing the check and then being able to do anything I want with the money is far more convenient than the hassle of using the cards (another card to carry, will almost always involve a split transaction at some point, etc.).
Quicker turn-around time? Bogus, based on my experience. In checking two recent rebate cards that I currently have, one took a month, the other took three months. For all practical purposes, the process is the same. The rebate has to be validated, yada, yada, a check cut (or card issued), and mailed. There is no REAL reason why one should be any faster than the other. If they can take time to load a card and mail it, they could take time to print a check and mail it as well. It takes a long time due to inefficient processes, not because of paper vs. plastic.
Faster processing on lost cards. Bogus. They may offer faster processing on lost cards, but this is an issue created by the cards. It wasn’t a problem before. Once the check is in the bank, losing it is not an issue. With the cards, you have to carry them around until you use them (days, weeks, months, years), so there is a greater risk of losing them.
Oh, and about those instructions/terms of use that are included with the cards. I think everyone understands how a check works. No instructions needed. If I have to read a 2-3 page instruction/terms of use document to learn how to use the card, what it’s limitations are, when it expires, etc., it’s too difficult and time-consuming. I’ve probably lost more money due to lost productivity dealing with the rebate card than what it was worth to begin with.
As I said, I don’t like them at all. The entire benefit from my perspective is to the company offering the rebate. Because it is more cumbersome/difficult to use them, they will likely retain a significant portion of the money that rightfully belongs to consumers.
I plan to do my holiday shopping a little differently this year. If a rebate is offered and it comes via prepaid card, I plan to express my dissatisfaction to the retailer and take my business elsewhere. It’s just not worth the hassle.